IIJW DAY 3—CVM EXPORTS MADE A MEMORABLE PRESENTATION OF AVANT GARDE DESIGNS

From 1850 the Choksi Vachhraj Makanji and Co with its subsidiary CVM started in 1999 has been renowned for its exclusive designs in Junagadh.

Having created the diamond studded gold blouse with 2 kgs of gold and 414 carats of diamonds for the gold hand bags; the brand believes in presenting memorable magic with its jewellery. The three collections presented on the ramp at the India International Jewellery Week had a line of unconventional striking pieces.

“Rasleena” featured the traditional beauty of Indian jewellery admired by royalty, while the “High Street” collection evoked Hollywood glamour and the “Fine Jewellery Range” created impressive drama on the ramp.

The show styled by top Japanese jewellery designer, Kazuo Ogawa with ultra futuristic garments by Japanese couturier, Tamae Hirokawa; started with startling ivory bodysuits under dramatic layered garments, accessorized by tiny oval layered or spade shaped diamond earrings, floral chain necklaces, lantern inspired earrings, pearls and diamond bauble necklace and pendant.

Into the all black ensembles section, the jewellery turned bolder with oversized rubies set in gold double diamond strand necklaces, impressive traditional gold filigree work and an arrestingly gorgeous large rubies neckpiece.

In the final section it was the large multiple bubble diamond studded necklace with large hoop earrings and the turquoise, gold and diamond scalloped neck piece that made an impact. Famous for unconventional pieces CVM displayed a square gold mesh evening handbag and a glittering gold bustier.

Show stopper Gauhar Khan the rising star of Bollywood films “Rocket Singh Salesman of the Year” and “Once Upon a Time in Mumbai” glided down the ramp in an all black sheer pants and long sleeve clinging blouse combo holding a fabulous gold clutch bag, and wearing long shoulder duster earrings, an impressive Raani Haar, gold  kadas and wrist cuffs.

From pure gold jewellery and garments studded with real rose cut diamonds, precious and semi precious stones; the CVM brand has everything in ornaments and apparels that the bold daring woman of today could long for.