HBO comes up with the 4th season of “Hollywood Premiere League” starting April 16th 2012 and will be aired 11:15 PM onwards. The two months long movie extravaganza will be action-packed and will offer best of blockbusters soon after the IPL matches get over.
HPL will showcase the latest box-office mega hits like Clash Of The Titans, Speedy Singhs, No Strings Attached, Jonah Hex, Ironman 2, Sherlock Holmes and all-time favorite blockbusters like Bourne Identity, The Mummy Returns, Superman Returns, 2 Fast 2 Furious, Twilight Saga and many more.
Like every year, HBO is making sure that this season of HPL has something fresh and enthralling for the viewers. This year, there’s lot of interactivity added to make the engaging for the viewers, both on-air and online. On-air, HBO has introduced the HPL Master Blaster Contest, a six-week long watch-and-win, where the participants have a chance at winning a cool latest IPAD. The contest is well-promoted on air and is integrated with HBO’s social media community. In addition, the on-air properties include ‘HPL- MATCHES OF THE WEEK’- a ready menu of the matches of the week for viewers and ‘HPL MEMORIES’– capturing the most memorable moments from HPL movies.
Further, HBO’s social community which has already 7.6 lakh users at present is actively working on a deeper social media engagement. HPL was announced in the social media domain beginning of the month highlighting the on-air promotions ahead of its fourth edition roll-out. Facebook users will be able to create their own HPL Dream-Team through a user integrated application. Along the with Dream-Team application, fans can create their own Cheerleaders to support the Dream –Team. Additionally, the user has options to, ‘brush up your cricket lingos’ and ‘tweet the name of your favorite movie’.
HPL will see large scale promotions on various English TV channels, a well-placed outdoor campaign and radio promotions in Delhi, Mumbai and Bangalore in addition to multi-faceted social media and digital plan is on the cards.
HBO has partnered with some of the leading brands to support the initiative on HPL with Dove as the title sponsor, Make my Trip as the presenting sponsor and Coke and Colgate as the associate sponsors on HPL.