The Nehru Stadium was abuzz with glitz and glitterati as the much adored stars from the South Indian Film fraternity turned out in their glamorous best for the 59th Idea Filmfare Awards 2011 (South). The highlight of the event was a live show by the actors themselves, spellbinding fans with great performances. The audience stayed glued and applauded as the stage sizzled with mesmerizing numbers and scintillating acts from popular blockbusters of the South.
The Kannada queens Priyamani and Sanjana set the stage on fire with their sensational performances on Poovai Poovai – Telugu, Diva Diva – Kannada, Aaranu Nee – Malayalam, Kalasala Tamil and Gangave Bagi, Mylapura Mylari, Pankaja. Shruti Haasan rocked the evening by with her moves on Gabbar Singh, Yele Lama, Keu Keeka & more, had the audience begging for more!
Everyone held their breath as Richa Gangopadhyay won the hearts with her breathtaking performances on the numbers Ussume Larsey, Sir Osthara, Dhinka Dhin Jiya, Unnale Unnale, Kadhal Vanthalen – Tamil, the gorgeous showstopper Tamannah had everyone dancing to her tunes as she performed on hits like Konjam Nilavu, Chikku Bukku, Urvasi, Mukkala.
The dashing Dhanush re-created magic on the stage with his sensational performance on the nationwide superhit ‘Kolaveri Di’. Rima Kalingal and Poorna Jagannath captivated the audience while they danced on Vijana Suraahi, Chimmi Chimmi, Aarene Aarene & Ramayana Kattu, Kakka Mayile from Mallu Singh, Oh January from Big B, Appagelbum from Usthad Hotel.
The well deserved nominees waited with bated breath as the envelopes were opened to reveal the winners of the coveted Lady in Black. The Lifetime Achievement Awards were presented to Mr. S. P. Muthuraman and Ms. Seema Sasi who humbly received the honour amidst the enthralled audience.
The title sponsor for the show was Idea Cellular while Vijay Shanthi and C Krishniah Chetty and Sons were the associate sponsors. The other sponsors were Radio Partner – Radio Mirchi, Hospitality Partner – Hyatt Regency – Chennai, Fashion Partner – Reliance Trends, Partner – Black Dog Evening CDs, Multiplex Partner – Khushi Advertising, Trophy Partner – The Award Gallery, Event Consultant – Oxygen Entertainment, Event Management – Percept D’Mark.