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Sunday morning saw Delhiites come out in their wackiest avatars to participate in the ‘Kingfisher Run in Costume’, a part of the ‘Great Delhi Run’ which takes place during the Airtel Delhi Half Marathon.
This edition of ‘Kingfisher Run In Costume’ saw a record number of participants dressed in awe-inspiring costumes attracting spectators and shutterbugs alike. While some participants were outfitted for laughs, some to support causes and spread awareness on issues they firmly believed in, ‘the Kingfisher Run in Costume’ sure did induce tons of fun to the Airtel Delhi Half Marathon.
Adding to the excitement, Kingfisher also gratified few lucky participants with attractive rewards for their well thought out costumes. In the guise of Mehengai Dayan, ‘Gurpreet’ won Rs. 20,000/- as the ‘Kingfisher Ishtyle Wale’, while ‘Vaibhav Singhal’ dressed as ‘Paper bag’ and ‘Lakshan Rana’ dressed to depict the plight of general people in the rise in Gold prices were declared the first and second runners-up respectively. Jerico could not contain their excitement and delight when they won the ‘Kingfisher Sensation Squad’ cash price of Rs. 30,000/-, followed by Delhi Public School.
The participants were rewarded by Tarun Tahiliani who judged the “Kingfisher Run-in-Costume” for the individual and group prizes.
Speaking about Kingfisher’s association, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd. said, “The ‘Run in Costume’ is a platform created to encourage people to take a fun route to support noble causes. The concept was first introduced in the year 2004 in association with the Mumbai Marathon and was then replicated across Delhi and Bangalore. We are over-whelmed with the response received. Each year the numbers only seem to increase, thus re-instating the popularity of the concept.”
The ‘Kingfisher Run-in-Costume’ is part of the ‘Great Delhi Run’ – a 6 km run which takes place alongside the actual Half Marathon. The ‘Kingfisher Run-in-Costume’ has in the past resulted in a big street party with enthusiastic participation from thousands in innovative and crazy costumes.