Bollywood actress Tara Sharma announced the launch of her first TV show The Tara Sharma Show – EK NAYEE MAA KA SAFAR which will be aired on Imagine TV and POGO from September, 2011. The launch was attended by Tara’s close friends Konkona Sen and Suchitra Pillai who are also a part of the show, at the Taj Lands End, Mumbai.
As the name explains, “The Tara Sharma Show – EK NAYEE MAA KA SAFAR is a realistic diary of Tara Sharma’s experiences and adventures as a new Mum. The show is informal and often humorous with the personal touch of her real-life experiences being recounted and revealed. The show sees Tara and her baby Zen’s experiences at home, in day to day activities, traveling around the world and also Tara chatting to various celebrity and other friends about their experiences as new parents or their own childhood. The show is not intended to be patronizing or instructional as Tara firmly believes that every parent has their own way, which is right for them. The series also features her husband Roopak and even their second child Kai. A unique concept and the first of it’s kind in the world, the show has been co-produced by Tara with her husband’s company, Jack in the Box Worldwide. In addition, Tara has written, directed, hosted and co-produced the content with able support from sponsors Fisher-Price and Mom&Me.
Talking about the show, Mr. Karun Gera, Commercial Director, Mattel India, said, “The Tara Sharma Show – EK NAYEE MAA KA SAFAR is the first of its kind reality show for parents and Fisher-Price which actively promotes ‘child development through play’ takes immense pleasure to be associated with it. The show is a must-watch for new and expecting parents alike to understand the nitty-gritty’s of parenthood and the upbringing of a child.” He further added, “With her natural charisma, Tara Sharma’s show concept was the perfect choice for Fisher-Price to associate with and she has done complete justice to the show”.
“Mom&Me is thrilled to be a part of this journey of a mother” said Mr. K Venkataraman, CEO Mahindra Retail, the company behind the chain of specialty stores “Mom & Me”, for mothers and children. He added “This reality show by Tara Sharma is one of a kind, just like the unique stores we have conceptualized for moms from pregnancy through childbirth to when her kids are older . Hence being associated with “The Tara Sharma Show- EK NAYEE MAA KA SAFAR is not only apt but also absolutely delightful. Tara has also featured in Mom & Me’s first ever television commercial and we look forward to a great association with her and the show”
Tara, who is extremely thrilled about her show, had an eventful day and was replete with bliss about the show. She expressed, ‘Being a mother has been and is the most incredible journey of my life. So the opportunity to share this momentous journey with all home makers is truly elating. Also the show has enabled me to combine my family and work life which is a real luxury and one I am super grateful for!’
The various celebrities in the show who have shared their experiences and secrets of motherhood include mother of triplets, Farah Khan, new mother Konkona Sen Sharma, a mom to be for the second time Mallaika Khan (wife of Zayed Khan), Nandita Das to name a few. These women are not on the pedestal of a celebrity but a platform where they are real women with responsibilities and they reveal these to Tara on the show.
Roopak Saluja, Co-Founder & Managing Director of Bang Bang Films and its content-for-brands arm, Jack in the Box Worldwide, commented, “To create successful compelling branded entertainment one needs to ensure that the scales are tipped in the favour of entertainment rather than recreating a brand ad. In Mattel and Mahindra Retail, we found extremely progressive clients who really got that and the result is here for all to see. We’ve ended up with what we think is a world-class piece of content that lives and breathes across traditional and digital platforms and will do a great deal for Fisher Price and Mom & Me in the long-run”.
The show does not only offer fun viewing, but a treat too. The Taj Hotels, Resorts & Palaces has also come on board to offer viewers a chance to win a Taj Holiday.
Filled with all the real life experiences, the show The Tara Sharma Show – EK NAYEE MAA KA SAFAR will definitely interest all the mothers and to-be-mothers that Imagine TV and POGO will unfold with the Tara Sharma. Let’s welcome the young Mamma and her little bundle of joy into our living rooms this September!