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With a mission to add colors to people’s lives and redefine wall décor, Dulux, from the house of AkzoNobel – the largest paints and coatings company and the maker of specialty chemicals, today unveiled for the first time in India, a color book dedicated to creating beautiful homes which are truly representative of the colors and vibrancy of individual personality types.
The Dulux color book ‘Colors and You’ leads you to realize that every color tells a story and that homes are reflections of personality types. The book is a natural evolution of the brand’s journey in its successful thematic campaign “Apne Rang Chhalakne Do”. Featuring Bollywood actors Shahid Kapoor and Boman Irani, the book was unveiled in an exclusive event hosted in Mumbai.
‘Colors and You’ – is an assortment of color combinations that leverage Dulux’s knowledge and expertise in color trends and its application in home décor. It follows a VIBGYOR navigation pattern that allows the consumer to easily navigate a spectrum of spontaneous and innovative color combinations, both for interior and exterior walls of a home. Furthermore, consumers can also take a color quiz that helps them explore what color best defines their personality. From ‘Rascal Red’ to ‘Good Boy Green’ and ‘Easy Going Blue’ to ‘Happy Go Lucky Yellow’, the book connotes the association between colors and expressions, emotions, attitudes and achievements of different personality types. In essence, clearly establishing how colors and homes are an expression of an individual’s identity, temperament and psyche.
Present at the unveiling, Mrinal Mathur, Brand Head and Marketing Manager – Interiors and Color, Dulux, Akzo Nobel India, said, “Dulux embodies a mission of adding color to people’s lives’ and we recognize the tremendous contribution that color makes in inspiring an individual and transforming his space. With the launch of the color book, Dulux affirms its color leadership in the market place. The color combinations in the book allow the consumers to choose their “own” colors to decorate and stylize their homes or workplace. The insights featured in the book are based on years of research that Dulux has been undertaking to understand global color trends.”
Both the brand champions have imbibed various Dulux colors to portray different personality types featured in the book. While Shahid brings to the table a lot of youthfulness and charm, Boman enlivens up the color book with his energy and exuberance. Their togetherness adds dynamism and playfulness and energizes this book – the atlas of colorful homes.
The book is available at all Dulux Channel partners as well as Dulux Decorator Centers. Consumers can also get a copy of a user friendly digital version of the book by logging on to www.dulux.co.in and contacting us through the website.