Bag lovers are in for a surprise this February as all their baggage needs will now be available under one roof. Businessman Rohit Reddy, actress Anita Hassanandani’s better half launched India’s first ever curated-marketplace exclusively for bags, luggage, handbags, clutches, sportswear and wallets. The website is called “Thebagtalk.com”. The most unique point in this is that there are 6 different lines of bags catering to all your baggage needs. The website is also Rohit Reddy’s gift to Anita Hassanandani dedicating it to her sense of style and love for bags.
The launch was held at House of Mirabella, Andheri. The event was graced by many celebrities like Ekta Kapoor, Jay Bhanushali, Mahi Vij, Meet Brothers, Shabbir Ahluwalia, Kanchi Kaul, Divyanka Tripathi, Ekta Kapoor, Karan Tacker, Krystal Dsouza, Karan Patel, Bharti Singh, Krishna, Barkha Bisht, Rannvijay Singh and many more.
Launched under the radar on the 19th of February under a beta version and now we are ready to launch the full service version to the public. TheBagTalk.com is here to make shopping for bags an immersive experience.
On the occasion Rohit Reddy told, “Our vision was simple: Make shopping for bags a feeling unlike any other. Our mission to achieve that: Blur the lines between the online and offline experience. One of our unique offerings is geared towards celebrity curated Signature Collections that have Anita Hassanandani, Rannvijay Singh, and Jonty Rhodes combining forces with us for special ranges. Anita’s range is designed for young women, Rannvijay’s for adventurous young men, and finally Jonty’s range is for those looking at sports, fitness, and wellness.”
“Our launch was geared with a monolithic social media influencer campaign, the likes that have not been performed in India yet. 73 of the biggest names in TV, fashion, and entertainment from our celebrity network have posted their endorsements for TheBagTalk.com clocking 35 million potential impressions on Instagram, 20 million on Facebook, and 11 million on Twitter.”
Going forward, TheBagTalk.com wishes to provide a truly omni-channel experience. Later this year, we’ll introduce the first TheBagTalk Studio—which will combine machine learning, deep learning, and AI to provide an intelligent shopping flow in person. Be ready to enjoy riveting blogs and video content in the future that is entertaining and educative, and brings the best choice—when you finally decide to buy that special bag,” adds Rohit.