Nikon India, the 100% subsidiary of the imaging technology leader Nikon Corporation, today announced the launch of its latest and exciting COOLPIX Spring Series 2011. The collection includes 10 new cameras with advanced features and reputational picture quality, available in 39 brilliant colors. The company also introduced Priyanka Chopra, the sensational diva of Bollywood, as its brand ambassador.
The latest Spring COOLPIX series has a striking new style, coupled with advanced technology, provide an extraordinary photography experience. With this addition, Nikon will now showcase a total range of 15 digital compact cameras. The current launch includes the models – P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23, adding to the existing range of P7000, S1100pj, S80, S8100 and S5100. The entire series is available in all retail outlets and exclusive zones of Nikon across India and is competitively priced between INR 4, 990 and INR 26, 950.
Mr. Hiroshi Takashina, Managing Director, Nikon India, said “In the past two years, India has been a high-powered growth market for us, by achieving phenomenal results beyond our expectations. We have already built up strong position of around 20 percent market share in Compact Camera segment. We are pleased to announce the introduction of 10 new colorful and high image quality COOLPIX products in our lineup today. As a leading brand in India, we are planning to expand the market share to 25% in the coming fiscal year 2011-12, with the introduction of 10 new cameras. In order for us to achieve our goal, we are really happy to have the gorgeous diva of bollywood Ms. Priyanka Chopra on board. Nikon is an aspirational brand and so is the charm and personality of Priyanka who the young India looks up to as an inspiration.” He further added, “Our new brand ambassador is a dedicated, hard-working professional and a leader in her discipline having been highly awarded and praised for her contributions in the acting field. There is a great synergy between Nikon and Priyanka as both are professional and dynamic; we believe our association will go long way in days to come.”
On becoming the Nikon Brand Ambassador, Priyanka Chopra said, “Some of my best memories have been captured on a Nikon. I am very excited to be associated with a brand that is not only renowned for it’s superior quality but also one that has helped us capture and retain so many special memories lasting a lifetime. With it’s pioneering COOLPIX series, Nikon easily brings out the photographer in every one of us with its affordable, yet exclusive collection of compact cameras. Get your self a Nikon today and let the magic take over…After all a picture speaks a thousand words!”
As part of the COOLPIX latest launch, Nikon’s new TV campaign featuring the bollywood sensation Priyanka Chopra focuses on promoting the Nikon COOLPIX brand by “making COOLPIX an integral part of ones life to capture every moment” as an overlying message. Nikon aims to planning to expand its advertisement and promotional budget as double to Rs 120 crores with Brand Ambassador Priyanka Chopra as compared to last fiscal year.