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Imara the celebrity fashion line for women’s ethnic wear conceptulized by Universal Sportsbiz Pvt. Ltd. and curated by actress Shraddha Kapoor launched its first exclusive brand outlet at R-City Mall Mumbai. The store inaugurated by Bollywood actor Avani Modi. With this store there are 10exclusive Imara outlets in India and plans are afoot to expand to other cities in the country. The IMARA store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too ataffordable prices. Spread a little over 900 square feet, the store offers more than 300 designs and a glimpse into its latest and trendy Fall / Winter 2017 collection which willbe available at a price range of INR 699 and upwards.
Anjana Reddy, Founder and CEO of Universal Sportsbiz said, “IMARA embodies the progressive, modern and graceful young Indian woman with its ensembles, the silhouette’s, fabrics and style and colours. The extensive range of the collection is eclectic and vibrant. This festive season, our loyal set of customers can look forward to a personalized and delightful shopping experience. The launch of this exclusive brand outlet is part of our endeavour to strengthen our position in Mumbai. We are targeting 100 exclusive brand outlets in the country over three years.’’
Since its launch in2015 IMARA has resonated with the fashion conscious urban female youth. IMARA ensembles, the silhouettes, fabrics and style have attracted the modern Indian woman who is willing to explore. It provides the youth with an array of styles and experiment to their hearts content, and at affordable prices.