AP Group launches the world’s leading flip-flop brand ‘Havaianas’ in India

Havaianas, the well-known brand of flip-flops is now in India. Brazilian born, these flip-flops are the Mercs of rubber foot wear and have achieved true cult status over the years. Using a secret rubber formula, these colorful flip-flops are soft, light and highly durable, offering authentic comfort and quality for men, women and kids.

The brand has long been a favorite of beach bums and celebrities around the world including Jennifer Aniston, Natalie Portman, Kim Kardashian, Ashton Kutcher and David Beckham.

In India, Havaianas are currently available at Vama on Peddar Road, Mumbai and online via www.TheBeachCompany.in. The cost for the flip-flops will range from Rs.790 to Rs.3, 800, depending on the style.

AP Group, a leading retail and distribution company headquartered in Mumbai, will be the official distributors of the brand in the country. The group will be responsible for developing the creative and marketing initiatives and overseeing retail lines of distribution for the Havaianas brand.

“We are excited to introduce this beloved Brazilian footwear brand to India,” said Ivana Perovic, CEO, AP Group. “The fashionistas of India who have been coveting the brand for years can now purchase it at home. True to the innovative characteristic of the brand, this will bring a fresh perspective to the existing flip flop market in India with Havaianas legacy of timeless design and adding an element of fashion to the market.”

The brand (pronounced “ah-vai-YAH-nas), was born in 1962 from the breezy culture of Hawaii and the serene design of Japan. With the same clean lines as the Japanese Zori, but with a secret 100% rubber formula, Havaianas is the original child of eastern Zen and western joy. Available in variety of trendy and distinctive styles, the word “Havaianas” is actually Portuguese for “Hawaiians,” whose exuberant colors and culture influence each style. The 50-year old secret rubber formula makes Havaianas soft, comfortable, durable, water-resistant, and most importantly – in fashion with the rest of the world.

Since their launch, 2.2 billion pairs of Havaianas sandals have been produced and sold throughout the world.