Annamrita ISKCON announces Michelin starred celebrity Chef Vikas Khanna as its Goodwill Ambassador

Annamrita, ISKCON Food Relief Foundation’s Midday Meal program, is proud to announce Michelin starred Chef Vikas Khanna as its ‘Goodwill Ambassador’. The Midday Meal program is a project of the Government of India and is being implemented by ISKCON Food Relief Foundation under the brand name of ‘Annamrita’ in schools in Delhi, Maharashtra, Rajasthan, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, Haryana, Uttaranchal, Jharkhand and Assam.

World renowned Chef Vikas Khanna’s love for food and children comes together with his association with Annamrita. As a goodwill ambassador, Chef Vikas Khanna has pledged his support and shall play a pivotal role in propagating Annamrita’s mid-day meal scheme, undertaking various activities to complement the awareness and fund raising efforts. Chef Vikas Khanna wears multiple hats i.e. author, restaurateur, humanitarian and host of the TV Show MasterChef India.

Elaborating on his personal connect with Annamrita, Chef Vikas Khanna said, ‘My association to this noble cause goes back to my days working with ISKCON in New Delhi and serving free meals to children in schools. It was my Ghandhian philosophy that compelled me to explore the symbiotic intersection of food and religion and through this association I am able to feed the hungry, which is no less than the worship of God.”

Annamrita works towards liberating the underprivileged children from the scourge of hunger and malnutrition. Each day, Annamrita serves over 1.2 million (12 lacs) Municipal and Government-aided schools across the country.

Taking this association further, Chef Vikas Khanna spoke about his latest documentary ‘Holy Kitchens’. “In this documentary I have tried to capture the spiritual nature of food and the joy of serving people. I am committed to Annamrita and to this effect I announce 20% of total sales revenues of Holy Kitchen DVDs will be donated towards Annamrita,” said Chef Vikas Khanna.

Mr. Ajay Piramal, Chairman, Piramal Group said, “One of the most effective ways to improve literacy and see that the dropout rates have reduced in school has been the Midday Meal scheme. The Piramal Foundation supports Annamrita, the Midday Meal programme of ISKCON Food Relief Foundation.”

Commenting on the occasion, Dr. Radha Krishna Das, Managing Program Director, ISKCON Food Relief Foundation said, “We are grateful to have Chef Vikas Khanna as the goodwill ambassador for Annamrita. We hope to garner attention towards the cause through this association with a talented follower who’s standing in the community not only in India, but worldwide will help address the most pressing issues in the country, hunger and illiteracy. In Mr Ajay Piramal we have an industrialist whose commitment to the cause and the institution is truly commendable. We would like to express our heartfelt thanks for the support we have received over the years from the Piramal Foundation.”