American Tourister, a leading brand in the luggage category, announced its association with the most anticipated action thriller of the year AGENT VINOD. Starring Bollywood stars Saif Ali Khan and Kareena Kapoor, American Tourister is featured extensively in the upcoming spy fiction movie.
Displaying key attributes of toughness and strength, American Tourister discovered an apt association with the film that seeks an audience with the energetic and dynamic youth. Through this association, American Tourister intends to establish a strong connect with a wide audience demonstrating the various attributes of the brand.
Commenting on the placement of American Tourister in the movie Mr. Subrata Dutta, Managing Director, Samsonite South Asia Pvt. Ltd. said “We take great pride in associating with a movie of such caliber as it reiterates our brand promise of maximum performance in the toughest conditions. Our focus has been to constantly innovate, by bringing forth breakthrough products for our consumers and we intend to make remarkable headways in that direction.”
“I simply love the strength of the bags!” said Saif Ali Khan. “The bags definitely added a certain amount of style and grace to my character. One can surely survive the world with an American Tourister!” added the star.
American Tourister has evolved into an exceedingly trusted brand which is not only trendy and durable but also of unprecedented quality. Currently the market leader, American Tourister never fails to deliver on quality and designs matching up to the need of every traveller.
Offering a combination of contemporary yet affordable bags, American Tourister has an exhaustive range of products from cabin bags, check-in bags, suitcases & duffles to laptop cases, attaches, backpacks and laptop backpacks that cater to all segments of the market.
Written and directed by Sriram Raghavan and produced by Saif Ali Khan under his banner of Illuminati Films the movie is all set to captivate the audience on the 23rd March 2012. The movie supports an exciting and sleek range of top notch quality luggage by American Tourister.