Lala Lajpatrai Institute of Management inaugurated its 7th annual cultural festival CHAKRAVYUH on the 24th of September 2011. This prestigious event was inaugurated in the morning by Mr. Abhijeet Sawant-the first-ever Indian Idol. Since its foundation 6 years back, CHAKRAVYUH has consistently been successful in cultivating as well as refining the attitude, skill and knowledge of thousands of management students studying in various management institutes in Mumbai. This year, CHAKRAVYUH received an overwhelming response of more than 6,000 students coming in from over 50 management institutes across the city.
LLIM also conducted its ‘Share Happiness’ campaign by inviting more than 20 cancer affected children from The Tata Memorial Centre for this event. The purpose of this campaign was to briefly contribute to the happiness of these special children. Various arrangements like games, gifts, interaction with the chief guest, etc. were made to bring in a ray of joy and delight of these extraordinary guests. When asked about his experience in CHAKRAVYUH, one of the children said, “Me and my friends were delighted to be here and had a lot of fun especially playing games. We also enjoyed our interaction with Abhijeet Sawant.”
Abhijeet Sawant added, “Apart from organising a fantastic event like CHAKRAVYUH, I really appreciate LLIM’s efforts to organise this ‘Share Happiness’ campaign for these beautiful children from The Tata Memorial Centre. I am glad to be a part of this great gesture.”
The theme for this year was Life: Play School to B-School. The events struck a perfect blend between easy to understand games and challenging management tasks strictly sticking to the objective of nurturing the participants in various fields of management studies.
When asked about CHAKRAVYUH, Prof. Harvind. J. Bhasin, Chairperson for Chakravyuh and M.M.S co-ordinator said, “CHAKRAVYUH has always been a great platform to provide a glimpse of the corporate world to various management students across the city through our various events. It was an honor to have cancer affected children from The Tata Memorial Centre as our guest which added to the prestige of CHAKRAVYUH.”
Dr. Kamal Gupta, Chairman, Lala Lajpatrai Institute of Management commented, “I am proud of our management students for organising an event like CHAKRAVYUH on such a large scale.”
CHAKRAVYUH laid emphasis primarily on three major fields of specialization in Management studies. World War of Finance (Finance Debate), Bheja Fry (Case Study), Entrepreneur (Business Plan) were some of the events designed to allow participants to test their knowledge in the field of Finance whereas Toddler to Kotler (Marketing quiz), Pagalpanti Bhi Zaroori hai (Ad Mad Show), Tod Mod Ke Jod (Brand Puzzle) allowed them to put their Marketing skills on trial. Events such as Stress Interview, Inquizitive and HR Branding provided the participants a glimpse of on-field experience for Human Resources. Moreover, cultural events and sports events were also organized to add an element of variety, fun and entertainment.