Maharashtra Governor Honorable Shri Bhagat Singh Koshyari launched the logo of ‘1 OTT’, a joint venture of leading film actor Swwapnil Joshi and noted industrialist-philanthropist Narendra Firodia, on December 1, 2021. The OTT (Over The Top) platform will cater to the regional content covering all major Indian language to become truly ‘Apne Bharat Ka Apna Mobile TV’. The platform will prove the OTT of India by telecasting films and series in regional languages including Hindi, Marathi, Bengali among others.
Honourable governor Bhagat Singh Koshyari after unveiling the logo of ‘1 OTT’ at a glitterati function held at Raj Bhavan said, “I congratulate Shri Swwapnil Joshi ji, Narendra Firodia ji and his team members on the occasion of the launch of the unique platform. I wish them and the venture every success in the endeavour undertaken,” he said.
Along with the Joshi and Firodia, the OTT platform has been supported by noted name in DTL activation Vinayak Satpute, founder members Venkatesh Shrinivasan, Rajiv Jani, leading banker Satish Utekar, noted name in entertainment industry Chetan Maniar and their team members who were present for the launch.
Swwapnil Joshi, the household name with his variety of roles in the films and serials and Narendra Firodia, a noted industrialist-philanthropist, were separately planning to launch the OTT for a long period. When they came to know about each other’s plan, they decided to join hands and launch it on the larger scale and change the definition of the regional content the way it is being presented today.
“I was thinking about starting the OTT for the last two years as I was looking to do something different to grow as an artist. We wanted to give a good OTT platform to the people. In the meantime, I discussed the venture with Narendra Firodia with whom I share very good relations for the last few years. When a learnt about his plans to launch OTT for regional languages content, we decided merge both the ventures,” said Swwapnil Joshi.
“Not only the regional languages in India, but even foreign language content can be added in future on the platform. We have a very good team of leading people from this field intending to form a global entity. We are happy to launch it today. We are looking forward for out of the box entertainment for the people across demographies,” Joshi said.
Narendra Firodia said, “The lockdown saw the launch of many OTT platforms catering to various genres of the content. India is a huge market for the contents on OTT and it has been proven in the last two years. Since the regional languages were not getting the due participation on these platforms, we decided to launch ‘1 OTT’ for the content in Indian languages. The platform will benefit the contents from all the Indian languages. We are aiming at giving quality content in Indian languages to our viewers and that way it will be India’s OTT.”
Shri Satish Utekar said, “The OTT space is heating up. As a true blue banker, I see a great future for the platform for the decades to come. We at ‘1 OTT’ are bound by the belief that entertainment needs to be affordable and a solid business model. As a Founder Director, I will try my best with the help from the team to achieve sustainable growth in the space. We are 1 and we have just begun!”
Chetan Maniar has the experience of more than two and half a decade in Pay TV industry and has successfully launched multiple linear channels and Pay TV platforms across the globe. “As a founding director, I am excited to announce the launch of the hybrid OTT platform “1 OTT – Apne Bharat Ka Apna Mobile TV that stands for 3 Es – ENTERTAIN, EDUCATE and E-COMMERCE. The platform enables to select language of own choice for the wider audience. Presenting regional and international content in various Indian languages makes the platform unique in all aspects. It also helps connecting the audience to rich Indian culture assimilated with various languages,” he said.
Mr. Vinayak Satpute said, “1 OTT, which is Apne Bharat Ka Apna Mobile TV, is in true sense a multi-language platform. The platform will cater not only to the urban audience, but even people in rural parts of the country. We are sure that the people from all walks of life will enjoy the content on this platform.”
Venkatesh Shrinivasan said, “As a founder member of ‘1 OTT’, I can surely say that our preliminary focus will the rural audience in the country. After working in rural India for a long time, we felt about the need to give them good entertainment in their own language. The content is being offered in such a manner that they could watch the programs whenever they need to as per their convenience. We call it Apne Bharat Ka Apna Mobile TV.”
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