Namrata Singh Gujral’s 1 A Minute, the biggest docu-drama in the history of cinema, created to build awareness around cancer, especially Breast Cancer was announced in the city today. A film by UniGlobe Entertainment, it strives to create awareness about breast cancer through the survivor testimonials in exclusive partnership with The Nargis Dutt Memorial Charitable Trust (NDMCT) by Priya Dutt in India and various other NGO’s globally. Present at the screening were Priya Dutt, Member of the Parliament, Mumbai North West and Namrata Singh Gujral, Director and Producer, “1 a Minute” and President Uniglobe Entertainment, with their family and friends.
The special screening in Mumbai is being organized by Uniglobe Entertainment in association with The Nargis Dutt Memorial Charitable Trust on invitation basis only. It also saw the presence of many eminent personalities from Bollywood along with family and friends of the actors that star in the documentary. Releasing October 29th, the docu-drama will be shown across PVR screens, the exclusive theater sponsor.
Post the commercial release on October 29th portion of profits from each ticket sale of “1 a Minute” will be donated to NDMCT with the aim to raise awareness and funds to support the social cause in India. The Nargis Dutt Memorial Charitable Trust will use part of the funds for initializing a free mammogram machine and the rest will be issued by cheques to the accounts of pediatric cancer patients of underprivileged families at the Tata Memorial Hospital. Established in the year 1981 in the memory of Late Nargis Dutt by Late Mr. Sunil Dutt, the trust has chapters in USA, Canada, UK and Germany, known as the Nargis Dutt Cancer Foundation.
“1 a Minute is not just a movie; it’s the beginning of a nation-wide campaign to create awareness about breast cancer. It traces the struggle of celebrated women with cancer as they relate their experiences through the narrative of the movie,” said Namrata Singh Gujral producer and director of 1 a Minute. “This movie is a combined effort by the survivors to encourage the support for spreading awareness about breast cancer. The stars of the movie share intimate moments of their journey, making it easy for people to connect with cause and the need to propagate this message to as many people. The support from Nargis Dutt Memorial Charitable Trust has been a beacon of hope and encouragement for the movie. We are grateful for all who have supported this film especially Priya Dutt in spreading the message of hope and courage in India”.
Speaking about the trust and the association Priya Dutt, Member of the Parliament, Mumbai North West, said, “Through this film I am just fulfilling, the dream that my parents had seen and started; to provide medical facility to our people in India to bring a smile to the patients and their family. Especially those families who cannot afford this specialized kind of treatment, that my father could give my mother. We do all that is possible through Nargis Dutt Memorial Charitable Trust to keep this dream alive. I am very grateful to Namrata who made this dream possible through 1 A Minute. We welcome all of you who would like to contribute and live this dream, along with the Nargis Dutt Memorial Charitable Trust family”.
The movie stars survivors like Lisa Ray (Water and Bollywood Hollywood), Barbara Mori (La Mujer de Mi Hermano and Kites), Mumtaz (yester years Bollywood sensational actress), Namrata Singh Gujral (Americanizing Shelley and The Agency), Olivia Newton-John (Grease), Jaclyn Smith (Charlie’s Angels), Melissa Etheridge (An Inconvenient Truth), Diahann Carroll (Claudine), brothers Billy Baldwin (Backdraft) and Danny Baldwin (VAMPIRES), whose mother is a survivor and finally Priya Dutt, whose mother, the famous Bollywood star Nargis Dutt, died of cancer. The docu-drama also covers interviews with renowned Oncologists Dr. Dennis Slamon – Inventor of Herceptin, Dr. Deepak Chopra as well as experts by Ambassador Nancy G. Brinker (WHO). The film was released in USA on October 6th across 532 theaters; the largest release for a cancer documentary in the history of cinema.
Narrated by Kelly McGillis (Top Gun fame), the film is being produced by UniGlobe Entertainment and directed by Namrata Singh Gujral. The team boasts of A-list Hollywood talent such as composer Jay Ferguson (The Terminator, NBC’s “The Office”), sound chief Scott Jennings (The Passion of Christ, Apocalypto), music supervisor Michael Mason (Training Day, The Fugitive), Editor Maureen Meulen (Five Fingers, 300) and the director of photography Yasu Tanida (August Evening). The film, shot in several countries also includes top professionals who lent their expertise to local shoots in Los Angeles, San Diego, Texas, Florida, Australia, Canada, Mexico and India.
In India 1,00,000 women are affected by breast cancer every year; a staggering number that has overtaken cervical cancer to become the leading cause for death among women in metropolitan cities. According to the Indian Council of Medical Research (ICMR) this number will progress to 2,50,000 cases by the end of 2015 resulting in an increase in the incidence of cancer related mortality to 33% among women.